Branching Out with International Marketing Translation Services

iugroupTranslation Blog

Building a brand requires an enormous amount of precise planning and creative forethought. Tools such as color scheme, font style, word choice, and the design of your logo instantly convey a wealth of information. Every decision needs to correspond with the needs and interests of the target audience in question. Thus, adapting the same brand for audiences in another country ... Read More

The Importance of Localization Services

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Have you ever actually sat down and thought about some of the idiomatic phrases found in the English language? Some of them are pretty strange. Take "an arm and a leg," for example. We all recognize it as the describing it as costliness of something, but for those unfamiliar with our language, it might conjure horrifying images of literal, disembodied ... Read More